Kashi's Brand Identity

I decided to analyze Kashi and their brand identity. I chose them because they seem to have taken health food to the next level by making it available to everyday people who don't have the time or money to spend driving to the whole food store. When I see the Kashi label I know that I am eating naturally healthy food that can help me lead a healthy lifestyle. By offering fitness plans on their website as well as tips to overall happiness and various tasty, healthy recipes they are targeting consumers and their need to be happy and healthy. Kashi to me and the people I have talked to stands for a well balanced lifestyle. Kashi claims to choose only the best tasting and most beneficial ingredients to make healthy eating easy for people who don't have time to plan a wholesome meal or snack ahead of time. The green logo symbolizes Kashi's natural products as well as there efforts to support the environment and what it has to offer. Unlike my reaction to most health foods, the Kashi logo also represents good tasting food that will satisfy my hunger yet keep me healthy. Not only does Kashi offer a wide variety of good foods and snacks, but they also support the going green movement by offering helpful tips on their website to preserve the environment. Kashi has a brand of heart healthy foods that offer facts about heart disease and what you can do to prevent it. Kashi employs everyday people who travel the world to find the best tasting ingredients because most people today choose taste over health when it comes to food. By offering healthy tips, good tasting foods and recipes, and support groups and wellness programs Kashi has started a health-food revolution and I am definitely a follower!